Google Ads Management for Online Stores
Good Google Ads put your products in front of people who are already searching for them. Done badly, they burn through budget quietly. We set up, run and report on your campaigns so every pound or dollar has a job to do.
We work with small and growing online brands that want paid search to be predictable rather than a gamble. You keep ownership of your ad account and pay Google directly for ad spend, so there are no hidden mark-ups and you can see everything we do.
Results depend on your product, price, competition and website, so we will not promise numbers. What we do promise is a clear plan, proper tracking from day one and honest reporting on what is and is not working.
What’s included
The main parts of this service, in plain terms.
Account and tracking setup
Your own Google Ads account, conversion tracking and Google Analytics connected, so you can see what each click actually leads to.
Campaign structure
Search, Shopping and Performance Max campaigns planned around your products, margins and goals, not a one-size-fits-all template.
Product feed and ad copy
Clean product data for Shopping ads, and clear, honest ad text that matches your landing pages.
Reporting and optimisation
Regular reviews of spend, search terms and results, with plain-English reports and a short list of what we will change next.
How we work
Simple, clear and no surprises.
We learn about your business, your goals and what you have tried so far.
You get a simple plan with scope, timelines and honest pricing before anything starts.
Our team gets on with it, keeping you updated in plain language.
We report what happened, what we learned and what we will do next.
From the blog
Practical reading on google ads.
Google Ads for E-Commerce: Search, Shopping and Performance Max Explained
A plain-English guide to the main Google Ads campaign types for online stores, what each does, when to use them and the mistakes to avoid.
How to Set a Google Ads Budget for a Small Online Store
How much should a small online store spend on Google Ads? A practical way to work out your budget from your margins, goals and learning time, without guesswork.
Google Ads Conversion Tracking: What to Set Up Before You Spend
Why conversion tracking matters, what to track in an online store, and how to check it works before spending money on Google Ads.
Common questions
Short answers to what people usually ask first.
Does your fee include the ad spend?
No. Ad spend is paid directly to Google from your own account. Our fee covers setup, management and reporting.
Do I own the Google Ads account?
Yes. The account, data and campaigns belong to you, and you can have full access at any time.
How long before I see results?
It varies. Some campaigns show early signals within weeks, but sensible optimisation takes time and data. We review progress with you regularly.
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Learn more →Ready to talk about google ads?
Tell us about your business and goals. The first consultation is free and we will reply with a clear plan.